#nextmnordics
Nick FosterDesigner, Creative Leader & Futurist
Nick Foster RDI is a designer, creative leader and futurist based in California. He has worked at the intersection of technology and design within globally recognized organizations including Google, Sony, Nokia, and Dyson, and has established himself as a pioneering figure in the field of Futures Design. In 2021, he was awarded the title ‘Royal Designer for Industry' in recognition of his significant contributions to this field – the highest accolade for a British Designer.
Most recently Nick served as the Head of Design at Google X, where he led a multi-disciplinary team of researchers, strategists and designers in the development of world changing technology projects. He is known for his approachable, down-to-earth and occasionally irreverent vision work, which explores everyday moments from emergent futures. For over a decade Nick was a partner at The Near Future Laboratory, the seminal futures collective which developed the practice of Design Fiction, and published 'The Manual of Design Fiction' in 2022.
Born in Derby in the United Kingdom, a city renowned for its role in the Industrial Revolution and the development of the jet engine, Nick was twice named 'Young Engineer for Britain' by the British Engineering Council.
In addition to his professional pursuits, Nick dedicates significant time to education and advising. In 2020 he accepted an honorary role as Visiting Professor at the Royal College of Art in London, he is an advisor to the United Nations Development Program, and he frequently lectures and tutors students at colleges and universities across Europe, Asia and the USA.
💬 Keynote: Embracing the Future Mundane
When thinking about the future, it's tempting to focus on escapist, eye-widening proposals, inspired by our obsession with Science Fiction, but what about embracing the middle ground? What about a future defined by ordinary, everyday, normalised experiences? Can we begin to think about the future as an evolution of the present, inhabited by people just like us? In this talk, Nick will explore the ways in which we discuss and portray the future, and propose new ways to explore what might be coming next.
Angela OguntalaFuturist & Global Authority on Innovation
Named a Future Innovator by the United Nations, Angela Oguntala is a futurist and global authority on foresight and innovation.
She is a founding partner at Greyspace, a foresight and innovation consultancy. Across the globe, she helps organizations understand and innovate for a world in transition with clients including Google, Microsoft, IKEA, Heineken, Hermès, Philips, LEGO, Deloitte, The World Economic Forum, The World Trade Organization, Bayer and Swiss Life.
Oguntala has advised visionary leaders in diverse industries, working to embed new mindsets that leverage deep experimentation, innovating through uncertainty, and sustainable transitions. She is a Salzburg Global Fellow for leaders challenged to shape a better world and has been featured as an expert on futures thinking on outlets including Sky, TED, and NPR.
💬 Keynote: Innovate through Uncertainty
This is a moment of mass redefinitions. Many are redefining how work is done, what skills are needed for effective leadership, what we consume, how we leverage new technologies, and even, what progress looks like. These massive shifts make the future feel increasingly uncertain. Uncertainty demands innovation: new ideas, new questions, new visions for the future. This keynote will share strategies for innovating through uncertainty. Learn how to make sense of the impact of current shifts on your organization, envision bold new ideas in response, and build a learning organization not afraid to experiment with those ideas.
Stuart FlintHead of Global Business Solutions, TikTok Europe & Israel
Stuart joined short-form video app, TikTok, in March 2020 to lead its European Sales. In this role he is responsible for launching and scaling commercial teams, bringing new brands onto TikTok, and building new ways for them to engage with their audiences in a brand safe environment that is underpinned by authenticity, creativity and joy.
Stuart has over 20 years experience in both leadership and sales within media and technology. Prior to TikTok he was Vice President of EMEA and LATAM of global media technology company Verizon Media, where he was responsible for driving the strategic direction and promotion of Verizon Media's advertising solutions within its many brands and tech platforms (including Yahoo, HuffPost, AOL, Microsoft Advertising, Oath Ad Platforms).
Having previously worked at Yahoo UK, Virgin Media, Hearst Digital and as Sales Director at Microsoft Advertising UK, he became Managing Director at AOL UK as part of the global partnership between AOL and Microsoft. As part of this role he oversaw the coming together of Yahoo and AOL under Verizon's new media technology business Verizon Media.
💬 Keynote: Welcome to the New Era of Impactful Entertainment
Entertainment has never played a bigger role in our day-to-day lives. But, with more channels and platforms at our fingertips than ever before, how do brands successfully capture the hearts and minds of consumers? Join Stuart Flink from TikTok as he unravels what entertainment means to consumers today, and how brands can play a meaningful role to earn their attention and drive exponential business impact.
Ty Ahmad-Taylor Vice President of Monetization, Snap
Ty Ahmad-Taylor is the Vice President of Monetization at Snap. In that role, he leads the advertising platform strategy for the service and oversees the Solutions Engineering, Marketing Science, and Product Marketing teams. He is also a Director on the Board of GoPro Inc.
Before Snap, Ty was Vice President, Product Marketing of Facebook as well as CEO and President of THX Limited, Vice President, SmartTV Services of Samsung Electronics Company Limit and Head, SmartTV Services of Samsung Electronics Company Limited. He was formerly a Board Member of Consumer Technology Association.
Philanthropically, he serves on the Board of Trustees at the San Francisco Museum of Modern Art.
💬 Keynote: Navigating the Future of Marketing: Modern Insights for Marketers
Marketing is undergoing a revolution, driven by automation, augmented reality (AR), and a comprehensive approach to customer engagement. Modern marketing is all about not just to show ads but to add real value to consumers' lives - in a real and authentic way. In this talk, Snap will showcase the value of harnessing these technologies, trends and strategies to connect with the right audience effectively and meaningfully.
Chris CabauGlobal AI Marketing Director, Klarna & Keynote Speaker
Chris Cabau is the Global AI Marketing Director at Klarna, leading the Marketing AI Production team. With over 15 years of experience in marketing, Chris has developed profound expertise in advertising and branding, working with illustrious brands such as Telenor, Volkswagen, Samsung, and DDB. This experience is now being channeled into AI Production, leveraging artificial intelligence to revolutionize marketing strategies. Under Chris's leadership, Klarna is exploring the benefits of AI in marketing and unlocking new creative possibilities. Currently, Chris is at the helm of devising Klarna's global AI marketing strategy, aiming to create a modern and visionary marketing organization adept at leveraging technological advancements for competitive advantage.
Beyond Imagination: The Fusion of AI and Human Creativity in Marketing and Design
Explore the dynamic synergy between AI and human creativity in this presentation, showcasing how AI is revolutionizing the creative fields and marketing. Witness firsthand how AI enhances art, design, and storytelling, while reshaping industry practices through personalized experiences and optimized campaigns. Join Chris Cabau from Klarna on a journey into the transformative power of AI in creativity and marketing.
Dr. Suzanne LivingstonStrategy Consultant & Co-Curator, AI: More than Human
Dr. Suzanne Livingston has spent her career researching and questioning the entwined relationship between humans, culture and technology and the philosophical consequences emerging from that. As Global Principal and Head of Strategy at Wolff Olins, Suzanne created exhibition strategy and re-defined brands for cultural organisations such as the V&A, Whitney Museum, ICA Boston, Qatar Museums and Southbank Centre as well as technology and media companies including Sony Worldwide, The Guardian, Playstation and Ericsson. Suzanne received her PhD in Philosophy from Warwick University, as part of the Cybernetic Culture Research Unit (CCRU). Her research later led her to co-curate the internationally touring exhibition “AI: More than Human” at the Barbican Centre which launched in 2019. She now consults independently and continues to write on technology, belief systems, innovation and evolution.
💬 Keynote: Meeting Intelligence with Intelligence
In this keynote presentation, Dr. Suzanne Livingston will discuss how AI challenges our assumptions about control and our place in the world, and how this is necessarily not a bad thing. She will explore how we can grow with AI - how it can be a means of discovery which takes us beyond the known world, and our deep set habits, in unprecedented ways. With a mindset based on exploration and imagination, not just a desire for optimisation and efficiency, we can change systems, relationships and society for the better.
Laura HermanHead of AI Research, Adobe & Doctoral Researcher at the University of Oxford
Laura Herman specializes in emerging technologies’ impact on artistic & creative practices. Currently, she is the Head of AI Research at Adobe and a doctoral researcher at the University of Oxford’s Internet Institute. Laura has previously held research roles at Harvard, Princeton, and Intel and has worked with arts institutions such as the Serpentine Galleries, the Tate, Studio Olafur Eliasson, and Ars Electronica. Laura’s curatorial and research work has been covered by venues including the BBC, Forbes, Artnet, New Scientist, Newsweek, and the Wall Street Journal.
How Is Artificial Intelligence Changing Creativity?
This Adobe talk will introduce the emerging impact of AI on creative processes, including a discussion of how generative tools like DALL-E2, Stable Diffusion, and Adobe Firefly are impacting what and how we create. Laura will argue that AI is impacting even creative works that aren’t made using such tools, recasting algorithmic recommendation systems (such as Instagram, TikTok, etc.) as cultural curators that govern who sees what when. She will also discuss ways to improve authenticity, transparency, and trustworthiness in the age of generative AI.
Evan HanlonGlobal CEO, Choreograph
Evan Hanlon is the CEO of Choreograph, and serves on the GroupM Global Leadership Team. With a background rooted in creative strategy, he firmly believes that the path to creative transformation starts with a fundamental shift in data and technology. His mission is to bring GroupM products and thinking to visionary brands that are ready to take bold risks.
In his most recent leadership role, he served as the Global Client Lead at The Pharm, a multidisciplinary agency exclusively dedicated to the Walgreens Boots business within the WPP network. In that role, he had a front-row seat to witness the power of Choreograph’s technology. He began his WPP career at Xaxis in 2011, as the founding member of the audience strategy department, and has successful leadership turns at GroupM, [m]PLATFORM, and Essence, where he built up a product mindset and organization, serving as Global Chief Product Officer.Hanlon is a serial hobbyist. His most recent pursuit is pottery, but he’s been a lifelong creative doer as a writer, filmmaker, skateboarder, and budding punk rock guitarist.
💬 Keynote: Rethinking the Foundations of Advertising: The Role of Data in Exponential Growth
These are truly transformative times! The death of the cookie and the birth of AI is the perfect opportunity to rethink the technological foundations of advertising, correct the mistakes of the past, and shine a light on the real value of media by looking at what it means for data to be valuable in 2025 and beyond. Hear Evan Hanlon, CEO of GroupM company Choreograph, on unleashing the potential of data for exponential growth in marketing.
Gülfem ToygarCountry Manager, Amazon Sweden
Gülfem Toygar joined Amazon in 2019 and currently serves as the Country Manager for Amazon in Sweden, focusing on expanding Amazon's retail and e-commerce services to Swedish customers.
She is also responsible for exports to Austria and Switzerland in the rest of Europe. With over 25 years of experience in international e-commerce, spanning blue-chip companies, start-ups, and business turnarounds, she brings a wealth of knowledge and expertise to her role. Before joining Amazon, Gülfem managed sales and seller operations across Germany, the UK, France, Italy, Spain, Turkey, and the rest of Europe, overseeing high-growth businesses with teams of 1,000 employees and relationships with more than 4,000 major international suppliers.
Her career highlights include achieving operational efficiency, business growth, and increased shareholder value through change management, strategy, planning, cost reductions, and process optimization. Gülfem has also demonstrated innovative strategies in e-commerce, retail, IT logistics, and financial markets.
🔹Breakout: How Artificial Intelligence Is Improving Today’s Customer Experience
AI has the potential to transform the customer shopping experience by offering personalised recommendations, streamlining search processes, and providing real-time assistance. Join Gülfem Toygar (Country Manager, Amazon, Sweden) and Lina Linden (CEO, Wavemaker, Sweden) to learn how Amazon uses AI to support its customers around the world.
Tingyi LiEnterprise Solutions Architect, Amazon Web Services
Tingyi Li is an innovative solutions architect and enterprise strategist, a global public speaker, and a thought leader in the field of artificial intelligence and machine learning. In her current role as Enterprise Solutions Architect at Amazon Web Services, she leads strategic engagements with major Nordics enterprises on their cloud-optimized digital transformations. As the founder and leader of the AWS Nordics Generative AI community, her work is dedicated to democratizing Generative AI, and transforming how industries leverage the technologies to drive innovations and unlock business value.
Tingyi is a frequent speaker at premier conferences globally including AWS Re:Invent, QCon, TDC, IEEE WIE Leadership Summit etc. and is the featured instructor for the flagship GenAI courses at the University of Oxford, where she continues to impart cutting-edge knowledge and inspire the next generation of tech leaders. Prior to AWS, she worked as Data & AI Engineer at Intel, Foxconn and Huawei, building large-scale intelligent industrial information and data integration systems with advanced data pipelining and AI/ML technologies. In her spare time, she also works as a part-time illustrator who writes novels and plays the piano.
💬 Keynote: Generative AI: Differentiation, Scale and Responsibility
Generative AI is poised to be the most transformational technology of our time as businesses of all sizes reimagine user experiences, reinvent their businesses, and accelerate their generative AI journeys. Join this keynote session as Amazon shares customer sentiment and challenges across the market, an overview of how the landscape is not a one-size-fits all, and how to differentiate and scale AI with responsibility using Generative AI.
Ian Vännman Senior Strategy Advisor, Schibsted
Ian excels in digital transformation and AI integration in the media industry. As a visionary co-founder of Omni, he revolutionized news consumption in Sweden. His expertise in AI, strategy, product management, and innovation has significantly contributed to Schibsted's growth and digital prowess.
💬 Keynote: Entering a New Paradigm
How transformative is AI? For you, your colleagues, your business and your industry? This Schibsted presentation delves into the profound influence of AI on personal, professional, and industrial levels, offering insights and strategies for effectively harnessing its potential in the evolving landscape.
Chris KnutsenProgram Manager, Google DeepMind
Chris Knutsen is a Program Manager at Google DeepMind, working with research teams at the cutting-edge of artificial intelligence to drive their progress and also development as high-performing teams. Having honed his AI domain knowledge in the role, Chris is passionate about learning and development in the space, as well as helping to explain, demystify and inspire audiences around AI. Prior to joining Google DeepMind, Chris worked as a management consultant for multinational clients such as Jaguar Land Rover and Belron.
Chris has a keen interest in political and social theory, and the intersection of theory with near-term issues in AI deployment. He is currently researching and writing his first paper on the topic.
💬 Keynote: Understanding the 'AI Revolution' and its Significance
AI truly burst into the mainstream in 2023 and progress in the field continues to gain momentum. But what does this transformation mean for you and your organisation? Starting from the fundamentals, Chris Knutsen from Google DeepMind will explain the factors driving the AI revolution, demystify the particular significance of 'foundation models' and also look forward to what lies ahead.
Danica KragicProfessor, Robotics & AI Researcher, Board Member
Danica Kragic is a Professor at the School of Computer Science and Communication at KTH, the Royal Institute of Technology, and is one of the leading voices in the Swedish realm of AI. Her research is in the area of robotics and artificial intelligence, and she is passionate about teaching and speaking on how technology impacts and will influence our private and professional lives. Her latest topics address the future of work, large language models and AI as a tool in multidisciplinary research. She will share her unique experience from being in between academia, as a professor and a Wallenberg Scholar, and industry, serving as a board member of SAAB AB, H&M Group and FAM AB.
🔹 Breakout: Our Role as Humans in an AI and Robotics-Powered Future
In this Mindshare-powered breakout, hear Danica Kragic’s take on the AI and Robotics evolution impacting our humanity, and us as humans - now and in the future. What will be the important things to focus on when personal AI assistants manage our everyday needs and robots take care of the rest. How can we ensure that our societies and we as people thrive?
Ellen KraussSinger, Songwriter & Shooting Star
Ellen Krauss is a classic singer-songwriter with low-key intensity, irresistible pop melodies and lyrics that come straight from the heart. It is not surprising that Krauss' debut single, the LGBTQ anthem 'The One I Love', catapulted her to the top with over a million listens in no time and that her much-loved participation in TV4's show 'Så mycket bättre' made the shooting star a name on everyone's lips.
🎤 Ellen Krauss Closing Performance
Listen to shooting star Ellen Krauss close the show.
Welcome back next year! 👋🏼
Ted SchönbeckNordic CTO, Google
Ted Schönbeck is Nordic CTO for Google. He has +20 years of experience of working in IT at IBM, Dell, VMware and Red Hat, among others. He is a passionate cloud, digital transformation and AI evangelist and a frequent speaker at industry events.
🔹Breakout: Generative AI - Transform to Win
Generative AI is transforming every industry and 10x-ing human creativity and reach.
From marketing to sales to customer operations - the entire customer journey is undergoing a profound shift in how to materialize creative ideas and use data to reach consumers with a new level of relevance and timing. From Ted Schönbeck at Google, find out how you can invest in becoming an AI-first company - from high-level strategies to hands-on use cases.
Begum Firdousi AbbasSenior Solutions Architect, Amazon Web Services
Firdousi is an industry-recognized speaker and Senior Solutions Architect at AWS, with 12+ years in the IT industry, specializing in large-scale commerce retail and supply chain solutions. She draws her aspirations by helping customers unlock data-driven business value through the latest Artificial Intelligence, Machine Learning & Cloud technologies with a focus on sustainable solutions. Customers say, Firdousi's sessions are highly engaging and to the point, succinct and exciting due to her passion for sharing knowledge. She loves breaking down complex topics to simple valuable points for her audience.
With her experience in scaled cloud transformations for global businesses and multiple public cloud vendors, Firdousi brings a far-sighted balanced perspective and expertise in cloud adoption journeys. She enjoys indulging in spicy delicacies, appreciating the arts, and cultivating her passion for gardening.
💬 Keynote: Generative AI: Differentiation, Scale and Responsibility
Generative AI is poised to be the most transformational technology of our time as businesses of all sizes reimagine user experiences, reinvent their businesses, and accelerate their generative AI journeys. Join this keynote session as Amazon shares customer sentiment and challenges across the market, an overview of how the landscape is not a one-size-fits all, and how to differentiate and scale AI with responsibility using Generative AI.
Catherine MorganManaging Director of Ocean Labs - Ocean Outdoor
Cat is the Managing Director of Ocean Labs across Europe, enhancing brand engagement and immersion in the analogue, physical and digital worlds.
As a founder of Ocean Labs, she is responsible for a team that has delivered some of the world's most famous DOOH campaigns, including the hard-hitting and multi award-winning Women's Aid, Look at Me. Cat has won 6 Cannes Lions, including most recently a Bronze Cannes Lion for Big Issue “I'm Here” in 2022.
She has also been voted as part of Marketing Week's Vision 100, Creative Pool's Top 100 Influencers of the year and shortlisted for TechWomen100 and Creative Women of the Year by the Drum & Creative Equals.
🔹Breakout: How To Win Awards
Catherine Morgan, Group Managing Director of Ocean Labs, gives her top tips for combining technology, new creative techniques and social media to create award-winning Out of Home campaigns. She will also introduce Ocean's Digital Creative Competition, where all you need is an idea to enter, and if you win, Ocean can make it happen.
Nadia KoskiGlobal Head of Content, ShowHeroes Group
Nadia Koski is a digital content strategist with 15+ years of experience in digital marketing and communication. For the past 7 years, she has been creating engaging content in the advertising and ad tech landscapes.
At ShowHeroes Group, she serves as the Global Head of Content, strengthening the organization’s communications and thought leadership with high-performance video, audio, and written topics across multiple channels and platforms. Nadia is a passionate advocate for ESG initiatives and leads various DE&I programs within the company, including the Global SHG Mentorship Program.
As an executive producer and host of The Digital Distillery's podcast, "Women Lead", Nadia showcases inspiring stories of industry leaders, providing a platform for women in particular, to share their experiences, unpack career growth, and empower others.
Her professional background spans creative sectors from music, fashion, and artist management, to publishing, and digital startups.
🔹 Breakout: How to Create Space for Collaboration and Creativity
How do we harness collective intelligence and spark creativity? Unlocking energy-inducing collaboration is easier than you think with the right mindset and actionable steps. Through insights, storytelling, and strategies, Nadia Koski, Global Head of Content ShowHeroes Group, explores how to create relationships and environments conducive to dynamic interplay, but above all, the importance of collaborative relationships for our overall health and happiness.
John WalshGlobal Head of Addressable Strategy, EssenceMediacom
With over 25 years of experience in media, John has performed a wide range or roles across Mediacom & EssenceMediacom at local & regional level through to running global accounts.
He has always focussed on content-rich, digital-first clients as he has an innate understanding of the ability creative and relevant messaging has to drive additional campaign performance.
Currently, John drives strategy globally for clients wanting to take full advantage of the opportunity addressable presents to bring media & message together through technology. More recently this has included helping to develop and incorporate new AI capabilities into the planning process.
🔹Breakout: Grow with Addressable Creative - The Next Era of Media Effectiveness
Welcome to an EssenceMediacom session on growing opportunities of addressable advertising and an exploration on how AI can amplify its impact. As production capabilities evolve, creative strategies are adapting to incorporate Generative AI. But can AI take us further, helping us navigate a fully addressable future where media and message seamlessly align?
Oliver FeldwickHead of Innovation & Partner, T&Pm
Oliver Feldwick is T&Pm’s Head of Innovation. Since 2014 he’s worked on accounts including Toyota, Lexus, Mars, Audible, NatWest, NewsUK, Centrica, and EA. Most recently, he helped build and launch Studio X for The Coca-Cola Company as part of WPP.
His role looks at how technology is transforming the consumer experience, and the agency operating model, and how clients can tap into this. He’s published on topics ranging from gaming, to the metaverse, to AI.
In 2016, he won the Admap prize with ‘The Uncanny Valley of Personalisation’, and in 2018 received a distinction in the IPA Excellence Diploma with his paper ‘Unleashing Cyborg Creativity’. In 2020, he won the Atticus Award for his piece on AI, Ethics and Marketing. In 2022 he presented at the Cannes Festival on the “Fragmentation of Culture”.
Beyond being an advertising nerd, he is a boardgame nerd, keen chef and (mostly) retired runner.
🔹Breakout: Surfing the Creative New Wave
A new wave of creativity is sweeping the world, powered by the creator economy and generative AI. This shift is transforming agency operations and challenging how brands think - to turn into this new, diverse, unconventional rhythm. Drawing lessons from brands like Coca-Cola and Mars, along with how smaller brands are disrupting and making waves. Join Oliver Feldwick (Chief Innovation Officer, T&Pm) as they will share examples, inspiration and ways that brands and agencies can ride this wave.
Jean-Baptiste MoggioHead of Marketing at RTL AdAlliance
Jean Baptiste Moggio heads up the marketing & insights team at RTL AdAlliance. With 10 years of experience in the advertising industry, he has conducted international research on the video landscape such as the Total Video Key Facts & The New Life of the Living Room. His topics of expertise include media consumption, advertising effectiveness, audience measurement & Connected TV development.
🔹Breakout: The Paradox of Choice in the Living Room
With the 3rd wave of its international study about video habits “The New Life of the Living Room”, RTL AdAlliance is questioning whether so much content & so many platforms are really beneficial to consumers & advertisers. Based on insights derived from more than 10,000 respondents across 11 European countries & the US, the study will identify the most relevant video options in each market and make suggestions to advertise accordingly!
Jimmy RydénContent Producer Audio at Schibsted Brand Studio
Jimmy Rydén is Brand Studio's creative mind when it comes to commercial audio on Schibsted's platforms. When not recording or editing at work he loves to follow his favorite black and yellow football club.
🔹Breakout: The Impact of Sound in News Media and Content Marketing.
This session will be conducted in Swedish. Have you considered how your brand sounds? In this session, Jimmy Rydén from Schibsted Brand Studio, delves into the influential role of audio communication. Discover what factors to consider when incorporating sound into your company's identity and learn the do's and don’ts of ensuring how your brand becomes a meaningful part of the podcast revolution.
Martin KronaCEO, GroupM Sweden
Martin has a curious mind and an analytical heart. He puts these traits to work as CEO of GroupM in Sweden. He sees change as exciting and inevitable so the exponential growth presented at NextM only sparks more of Martin's engagement. He loves to embark on visionary thinking on what technology can lead to in the distant future.
💙 NextM Wrap-Up
Thanks for taking part of NextM - Exponentially Yours! 🙏🏼
Announcement of the winner of the NextM AI art charity auction.
Josefine VännmanGeneral Manager, Amazon Ads Nordics
Josefine is the General Manager for Amazon Ads business in the Nordics. She has been in the Media industry for 16 years and is passionate about building and developing teams and delivering outstanding advertising solutions to customers. In 2021 she, together with the team, launched the Amazon Ads business in the region and is excited about the unique opportunities that Amazon Ads can bring to clients in the region.
🔹 Breakout: Unlocking Retail Media
Meet the industry experts from retail, agency and media who will share a conversation about the third wave of digital advertising, Retail Media
Maddy SavageJournalist & NextM Moderator
After ten years as a BBC staff reporter and presenter in London, Maddy moved to Stockholm in 2014. She now works as a freelance documentary maker, podcaster and journalist for media including BBC, Monocle, Times Radio and Naudio. Her favourite assignments focus on Nordic innovation, sustainability and lifestyle trends. She also moderates tech and media events across the Nordics.
Mike StormChief Operating Officer, Neurons
Mike has been pivotal in Neurons' growth over the past decade, now serving as COO and Partner. With over 500 neuroscience projects and expertise in human behavior, he's led the transition to a SaaS model, integrating machine learning/AI. With a sales and project management background, Mike aims to make neuromarketing mainstream globally by leveraging scalable AI models. Notable collaborations include partnerships with brands like Facebook, Google, IKEA, VISA, and many others.
🔹Breakout: The AI trifecta - Combining Suggestive, Generative and Predictive AI to Transform the Customer Experience
Companies need to adapt and innovate to remain competitive constantly. Combining suggestive, generative, and predictive AI with consumer neuroscience is the next frontier of research technology. This Neurons talk will take you through how this combination can help companies enhance customer experiences and drive brand-building and advertising success.
Ricki Rebecka PetriniMarketing Expert and Moderator
Ricki Rebecka Petrini is a seasoned marketing professional who’s held several key positions on the Swedish media scene. She has previously worked for Schibsted, Metro and Mediekompaniet, but has also been a strong voice in ESG related issues, pushing the media industry in a more sustainable direction.
🔹 Breakout: Collaborative Insights: Four Market Leaders on Consumer-Centric Advertising
Join SeenThis for an engaging panel discussion on the future of display advertising, where collaboration and synergy take center stage to create solutions that meets the clients expectations on cost efficiency, innovation and sustainability. Gain valuable insights as representatives from leading brand, agency, publisher, and ad tech company share their perspectives, fostering collaboration and exploring synergies to address common challenges and achieve consumer-centric advertising goals.
Lina LindénCEO, Wavemaker Sweden
Lina is CEO of communications and media agency Wavemaker in Sweden. She is passionate about contributing to the growth of businesses and people alike. Contrary to many, Lina loves Monday mornings when the whole crew is gathered to kick off the week.
🔹Breakout: Diverse Teams, Dynamic Results: Unleashing Growth by Inclusion
Join Wavemaker for an enlightening conversation on how embracing diversity ignites innovation and propels businesses toward unprecedented growth. Explore the transformative power of inclusion together with Aygül Lale Kabaca, CEO & DEI Expert, Make Equal, and awarded leader Aaron Kroon. The talk is moderated by Wavemaker CEO Lina Lindén.
🔹Breakout: How Artificial Intelligence Is Improving Today’s Customer Experience
AI has the potential to transform the customer shopping experience by offering personalised recommendations, streamlining search processes, and providing real-time assistance. Join Gülfem Toygar (Country Manager, Amazon, Sweden) and Lina Linden (CEO, Wavemaker, Sweden) to learn how Amazon uses AI to support its customers around the world.
Pino RoscignoCommercial & Brand Director, Stadium
Pino has extensive experience of marketing and sales, both within B2B and B2C from the finance vertical and currently in sports retail at the biggest sports retail company in Sweden, Stadium, which also has a strong presence in the rest of the Nordics . He has been awarded Marketing Director of the Year multiple times.
At NextM, Pino will be part of the IAB Retail Media panel on Day 2.
🔹 Breakout: Unlocking Retail Media
Meet the industry experts from retail, agency and media who will share a conversation about the third wave of digital advertising, Retail Media
Lina ThomsgårdSpeaker, Writer & Podcast Host
Lina is the host of Sweden's biggest and funniest science podcast Dumma Människor, focusing on human behaviour. She also moderates talks, hosts shows and gives presentations about all things interesting and relevant. Prior engagements are project manager and consultant in culture, arts and gender equality, founder of Rättviseförmedlingen, Skapelsen, Teklafestivalen and the innovative and collaborative museum Stockholms Kvinnohistoriska. Released the book "En annan historia" in 2017 and hosted SVT's premiere arts and culture show Kobra between 2015-2017. Lina is an investor in the Swedish shoe brand Blankens since 2023.
🔹 Breakout: Five Things Fearless Innovation Leaders Must Learn in 2024
This breakout will be conducted in Swedish. Björn and Lina from the podcast Dumma Människor share the most important research insights on how to be a good leader in the age of disorder, to boost innovation and promote a fearless culture in the workplace. They promise to provide both concrete tools and plenty of laughs.
Björn HedensjöLicensed Psychologist, Writer & Podcast Host
Björn is a licensed psychologist and organizational consultant with a background as a journalist and manager at several of Sweden's leading newspapers. He is also an author of several books in the field of psychology. Currently running a private practice, and frequently engaging in media and for executive coaching and speaking events. Björn is the co-host of Sweden's leading science podcast, Dumma Människor.
🔹 Breakout: Five Things Fearless Innovation Leaders Must Learn in 2024
This breakout will be conducted in Swedish. Björn and Lina from the podcast Dumma Människor share the most important research insights on how to be a good leader in the age of disorder, to boost innovation and promote a fearless culture in the workplace. They promise to provide both concrete tools and plenty of laughs.
Aaron KroonAwarded Leader, Public Speaker & Board Member
Aaron Kroon is an multi-awarded leader, public speaker and debater. He has 25+ years of experience in leadership and has roles such as Innovation Director at Vattenfall, CHRO at Blocket and Nordic HR Director at Schibsted in his CV. In 2021, Aaron was awarded for creating the most inclusive workplace in Sweden, in 2022, he was named one of Sweden's top role models and in 2023, he was named one of the top trailblazers in the Nordics. Today he is the founder and CEO of his own company Black Batman where he helps leaders and companies excel in diversity and inclusion.
🔹Breakout: Diverse Teams, Dynamic Results: Unleashing Growth by Inclusion
Join Wavemaker for an enlightening conversation on how embracing diversity ignites innovation and propels businesses toward unprecedented growth. Explore the transformative power of inclusion together with Aygül Lale Kabaca, CEO & DEI Expert, Make Equal, and awarded leader Aaron Kroon. The talk is moderated by Wavemaker CEO Lina Lindén.
Lovisa SmedbergHead of MarTech, Acceleration
Lovisa is the Head of MarTech at Acceleration Sweden and has been working within GroupM for the past seven years. With an innate passion for technology and a strong determination to promote women in tech, she works with clients on digital transformation, technical architecture, and data strategy projects.
🔹 Breakout: A Mindful Adoption of AI: Creating Value Beyond the Hype
This Acceleration session moves beyond mere exploration of AI and Marketing. Let's take a step back in this complexity and consider how organizations can unlock the AI opportunity in a thoughtful, measured manner, avoiding pitfalls of the past.
Björn ÖstermanSales Director, IAS
Björn Österman has spent 18 years in the media industry working with tech and publishing and being a part of launching one of the first true SSPs in 2009. At his current role as Sales Director at IAS, Björn advises brand and agency clients and leverages his extensive experience to guide them in managing reputational risks, to effectively measure and optimise advertising investment across their digital media mix using the power of data.
🔹Breakout: Unravelling the Wanamaker Mystery
Mastering contextual AI & quality path optimisation for success in a cookieless era In 2024, the evolving media landscape, shaped by the absence of cookies, introduces new uncertainties for marketers. Marketers will continue to have a significant degree of focus on efficiency and effectiveness and will face the challenge of balancing optimising ROI while maintaining media quality. In this session, Björn Österman from IAS will share practical insights from a local case study on how to maximise ROAI on programmatic campaigns, while driving outcomes through quality media investment. Additionally, they will delve into groundbreaking strategies for achieving lasting growth in the post-cookie era, offering a roadmap for marketers to adapt and thrive in this new environment.
Emma LundgrenHead of Agency Partnerships Nordics, TikTok
Emma Lundgren is the Head of Agency Partnerships for TikTok Nordics. She's been working in the media industry for the last 17 years and has a soft spot for all things video. Emma has previously worked as commercial lead for Snapchat Sweden and as Country Manager Nordics for Unruly before finding her forever home at TikTok.
🔹Breakout: Everything You Need to Know about Creating an Award-Winning TikTok Campaign
Discover how brands can leverage the unique community-driven environment of TikTok's platform to build genuine connections with their audience, rather than "just" advertising. Today, TikTok has the pleasure of talking to one of those clever brands and their agencies to find out how that can be done. Join the esteemed panelists as they share insights from their award-winning campaign 'Ruset'. Learn firsthand how innovative creative and strategic media approaches can amplify brand presence and foster long-term engagement on TikTok.
Mikkel HagedornEntrepreneur, Tech Enthusiast & CEO, Cinemataztic
Mikkel Hagedorn is an entrepreneur and tech enthusiast renowned for his pioneering work in new media solutions. With over two decades in the media agency industry and a track record as the founder of multiple successful startups, Hagedorn is celebrated for his contributions to the digital transformation of media.
Today, Mikkel is the CEO of Cinemataztic - a global platform for digital cinema advertising - introducing gaming, user-generated content and programmatic advertising in the digital transformation of the cinema media.
🔹Breakout: The Future Is Here - Now You Can Click on Cinema Ads!
Multiple studies have shown the correlation between time spent on watching an ad and the uplift in brand attention and brand choice. As cinema is outperforming all other media on delivering brand attention next step is how to capitalize short-term on the brand performance.
With the creation of a new digital cinema format, the cinema media has shown its ability to not only deliver on top-funnel branding, but also on low-funnel conversion metrics.
The driver of low-funnel conversion is a range of new digital formats based on gaming, user-generated content and programmatic advertising.
Join Cinemataztic for this break-out session and learn how innovative digital cinema is the new best friend of both the CMO and CFO.
Robin FlodénHead of Growth, Madington
With over 15 years of experience in the media industry, Robin leads Madington’s expansion. His keen attention to detail and innovative thinking enable clients to leverage the company's technology. Madington specializes in attention-grabbing digital content formats such as Display High Impact, Digital OOH, and video streaming.
🔹Breakout: Low Carbon - High Impact
In a landscape dominated by discussions on adtech and emissions, it’s crucial to understand what truly drives emissions in our campaigns. Join us on stage with Robin Floden, Head of Growth at Madington, and Rebecka Sjöström, Business Developer at VO2, as they unravel the journey of high-impact advertising and its tangible effects on CO2. Get ready to explore the intersection of advertising and environmental impact.
Rebecka SjöströmBusiness Development, VO2
With over 9 years of expertise in ad technology, Rebecka is dedicated to technological innovation and fostering organizational growth. Currently serving as a business developer at VO2, she brings her strategic insights and operational expertise to her role as a board member of Madington, where she contributes her expertise to drive the company forward, including its focus on long-term sustainability.
🔹Breakout: Low Carbon - High Impact
In a landscape dominated by discussions on adtech and emissions, it’s crucial to understand what truly drives emissions in our campaigns. Join us on stage with Robin Floden, Head of Growth at Madington, and Rebecka Sjöström, Business Developer at VO2, as they unravel the journey of high-impact advertising and its tangible effects on CO2. Get ready to explore the intersection of advertising and environmental impact.
Rebecka PerssonClient Solutions & Creative Manager at Ocean LABS
With extensive experience and several years in the media industry, Rebecka has been conducting work as a project manager and strategist at different media agencies.
She recently transitioned to focus solely on Out-of-Home advertising and is now leading and growing Ocean Outdoors' innovative creative hub, Ocean Labs. Known for its cutting-edge development of outdoor advertising, Ocean Labs with Rebecka as a driving force, leverages integrated technologies to deliver impactful campaigns.
Collaborating closely with agencies and advertisers, she pioneers tailored, buzz-worthy campaigns that resonate with audiences, elevating brands to new heights in the dynamic world of OOH.
🔹Breakout: Integrated Out of Home: Embracing Innovation in the World's Oldest Reach Media
This session will be conducted in Swedish. Research has continuously shown that brand-building, creatively driven marketing communication with wide reach and high impact creates long-term commercial value. In this context, Out of Home (OOH) is increasingly emerging as one of the most important media channels. But how can OOH evolve and grow?
Ocean's "Integrated Out of Home" introduces a new way of working with the world's oldest reach media. By combining cutting-edge technologies, embracing creativity, and leveraging diverse media channels, we unlock the potential for profound impact, reach, and enhanced engagement.
Rebecka & Olle will present two cases demonstrating how neuroscience-based Out of Home advertising can enhance and promote engagement on social media, among other KPIs, through the use of creative technology.
Harry HarcusChief Solutions Officer, GroupM Nexus Media Solutions EMEA
Harry Harcus serves as the Chief Solutions Officer at GroupM Nexus Media Solutions EMEA, where he spearheads the commercial strategy for all addressable media solution initiatives across the EMEA markets. In this role, he shapes the trajectory of future solution development, harnessing the power of proprietary and partner technologies, media insights, data analytics, and creative capabilities. Prior to his current position, Harry was CEO of Xaxis EMEA, GroupM's programmatic media arm, and before that spent seven years running first Xaxis and then Finecast operations in the UK. As UK Managing Director for Finecast he played a pivotal role in successfully launching the addressable TV product in the UK market.
Harry's career trajectory within GroupM has been marked by significant contributions. Initially joining as Digital Operations Director, he led the development and launch of various strategic in-house digital advertising technology and services. Prior to his tenure at GroupM, Harry accumulated extensive experience in technology and operations within the digital media landscape, with notable roles at The Guardian, AOL/Ad.com, and Time Inc. UK. With a wealth of expertise spanning digital, addressable and programmatic media, advertising technology and data solutions, as well business and commercial strategy, Harry Harcus continues to drive innovation and excellence within the industry.
🔹Breakout: It’s Time to Reimagine Television
The Addressable TV sector is projected to soar by +50% in Europe before 2027 while the ecosystem is becoming increasingly fragmented. GroupM Nexus is at the forefront with its imminent launch of Advanced TV in the Nordics. Discover how TV advertising can be reimagined by creating a single point of access to the addressable TV ecosystem.
Laura HicksGlobal Head of Market Development, Nexus Media Solutions
Meet Laura Hicks, Global Head of Market Development at Nexus Media Solutions. With nearly two decades of experience in the media industry, Laura's journey has been defined by a rich tapestry of roles and accomplishments across many diverse areas of the landscape. Having dedicated over half of her career to GroupM, Laura has excelled in pivotal areas spanning digital planning & strategy, ad operations, client leadership, content partnerships, and trading. Her tenure with GroupM has not only honed her expertise but also instilled in her a deep understanding of the intricacies of our industry.
In her current role at GroupM Nexus, Laura's work is a culmination of her past endeavours. She spearheads the global expansion and development of Nexus Media Solutions, drawing upon her wealth of experiences to drive growth and innovation worldwide across our Markets. Of all her passions within the media domain, Laura's fervour for the future of TV shines through. She believes in the transformative power of merging TV's storied legacy with the dynamic possibilities of the data-driven digital era. In her view, it's not just about evolution but about honouring the essence of TV while embracing the boundless potential of new technology.
🔹Breakout: It’s Time to Reimagine Television
The Addressable TV sector is projected to soar by +50% in Europe before 2027 while the ecosystem is becoming increasingly fragmented. GroupM Nexus is at the forefront with its imminent launch of Advanced TV in the Nordics. Discover how TV advertising can be reimagined by creating a single point of access to the addressable TV ecosystem.
Lisa DegerfeldtNordic & Netherlands Sales Lead, Rakuten Advertising
With over 15 years of media industry experience, 12 of those dedicated to linear TV, Lisa Degerfeldt is an industry expert. Starting at MTV, she mastered the art of broadcasting before diving into the world of online video at Metro. For the following eight years, she expanded her knowledge at Viaplay Group, one of the Nordics' top media houses. Lisa has been working as Nordic and Netherlands Sales Lead for Rakuten Advertising for the past two years, where she is pushing the CTV market. Her journey has provided her with a deep understanding of the dynamic landscape of linear TV broadcasting. Outside of work, Lisa spends a lot of time with sand between her toes in one of Stockholm’s Beach volleyball training halls.
🔹Breakout: Exploring the Rise of FAST and Its Impact on European Media
This Rakuten session will delve into the evolution of FAST (Free Ad-Supported Television), discussing its rapid growth and significance in today's media landscape. Exploring the differences and similarities between FAST, linear TV, and VOD (Video on Demand), we will provide insights into the changing dynamics of content consumption and advertising in the digital age. Attendees can expect to gain a deeper understanding of the opportunities and challenges presented by the rise of FAST platforms - with a focus on the Nordics market.
Lara SchoettelCreative Strategist, Teads
Creative Strategist Lara Schoettel brings more than nine years of experience as a consultant in creative agencies. At Teads, she is responsible for providing strategic advice to clients and agencies on their creative campaign implementations and is expected to support them in achieving their campaign goals.
🔹 Breakout: How Creative Optimization and Attention Maximise the Effectiveness of Campaigns
We face a Battle for Consumer Attention. In this session, Lara Schoettel from Teads will take a deep dive into why Attention is scarce and how we can use our knowledge to optimize Creatives in regards to Attention, also with the help of AI, and therefore improve campaign effectiveness.
Julia AghaCEO, Alkompis & Swedish Media Amazon of the Year
Julia Agha is CEO of Alkompis, the leading Arabic language news site in Sweden. Since 2023, Alkompis has established a strong position providing trustworthy and professional journalism to 600,000 Arabic speakers in Sweden, all while also building a profitable business, providing advertisers with a unique platform to reach a target group that is often ignored. In the first quarter of 2024, over 70 campaigns went live on Alkompis.se and across all social platforms. Julia Agha is a Board Member of Järvaveckan and Medieakademin, and in 2023, she received the honorary award at Stora Kommunikationspriset and was also titled Årets Mediaamazon.
🔹Breakout Lunch Special: Meet Alkompis and Alvas Media - Your Entrypoint to Finding Your New and Extended Audience
Skip the lunch line or grab some lunch ahead of this mid day breakout special and listen in while you eat.
Meet Julia Agha, Alkompis, and Muntaga Sowe, Alvas Media – two trailblazers who see massive potential in the way brands can interact with a broader part of the population and contribute to a more sustainable society while at it. Sounds too good to be true? It is not - come hear them share their visions of the value of a more inclusive media landscape, why trust from their community is key and how they see the future of their businesses in this age of AI and fake news.
This discussion is moderated by Mindshare's Anna Martinkari.
Muntaga SoweFounder, Alvas Media & c/o agency
With over 10 years of experience in the media industry, Muntaga Sowe has in recent years built up the agencies c/o agency and Alvas Media, whose main focus is to help companies be visible in channels and contexts that are particularly popular among Swedes with a foreign background.
The agencies strive to be catalysts for a media industry that needs strategies to combine business benefits and diversity."
🔹Breakout Lunch Special: Meet Alkompis and Alvas Media - Your Entrypoint to Finding Your New and Extended Audience
Skip the lunch line or grab some lunch ahead of this mid day breakout special and listen in while you eat.
Meet Julia Agha, Alkompis, and Muntaga Sowe, Alvas Media – two trailblazers who see massive potential in the way brands can interact with a broader part of the population and contribute to a more sustainable society while at it. Sounds too good to be true? It is not - come hear them share their visions of the value of a more inclusive media landscape, why trust from their community is key and how they see the future of their businesses in this age of AI and fake news.
This discussion is moderated by Mindshare's Anna Martinkari.
Anna MartinkariCEO, Mindshare Sweden
After more than 15+ years of successfully leading teams on the client side, in digital, analytics and tech, Anna Martinkari has joined the GroupM community of leaders as the new CEO of Mindshare Sweden. Anna sees the exponential times we now live in as intriguing and, like many of us, is soberly curious about where it will take humanity and what the leaps that the new AI-powered abilities will mean for our society, leadership, and the new opportunities now available for brands, employees and businesses.
🔹 Breakout: Our Role as Humans in an AI and Robotics-Powered Future
In this Mindshare-powered breakout, hear Danica Kragic’s take on the AI and Robotics evolution impacting our humanity, and us as humans - now and in the future. What will be the important things to focus on when personal AI assistants manage our everyday needs and robots take care of the rest. How can we ensure that our societies and we as people thrive?
🔹Breakout Lunch Special: Meet Alkompis and Alvas Media - Your Entrypoint to Finding Your New and Extended Audience
Skip the lunch line or grab some lunch ahead of this mid day breakout special and listen in while you eat.
Meet Julia Agha, Alkompis, and Muntaga Sowe, Alvas Media – two trailblazers who see massive potential in the way brands can interact with a broader part of the population and contribute to a more sustainable society while at it. Sounds too good to be true? It is not - come hear them share their visions of the value of a more inclusive media landscape, why trust from their community is key and how they see the future of their businesses in this age of AI and fake news.
This discussion is moderated by Mindshare's Anna Martinkari.
Kathrine Rønhof KarstensenHead of Retail Media, Matas
Kathrine joined Matas in 2019 and has focused her efforts the last 5 years on building the strongest retail media offering in the Nordics with Matas Media.
She has helped develop a unique retail media model that combines customer data from Club Matas with suppliers' needs for precise targeting; the overall goal being to become the suppliers preferred media partner.
Before joining Matas, Kathrine comes from a background of working in media agencies, among others Wavemaker, as client director for both national- and global clients.
Kathrine is a passionate marketeer, and an experienced media strategist, and has focused her career on advising and guiding marketers through a somewhat complex arena of media possibilities and challenges.
She loves staying updated with the trends and movements in the industry.
🔹 Breakout: Unlocking Retail Media
Meet the industry experts from retail, agency and media who will share a conversation about the third wave of digital advertising, Retail Media
Matthew GentileNordic Commerce Lead, GroupM Nexus
Matt is Nordic Commerce Lead at GroupM Nexus, based in Copenhagen. With almost 25 years in the advertising and marketing space, he has worked in media and creative agencies on two continents with global client partners across a number categories, as well as working independently with several startups.
🔹 Breakout: Unlocking Retail Media
Meet the industry experts from retail, agency and media who will share a conversation about the third wave of digital advertising, Retail Media
Christophe BizeChief Data and Insights Officer, Ogury
Christophe Bize holds the position of Chief Data and Insights Officer at Ogury. After building the company’s Insights department from the ground up and leading its teams, he was put in charge of the Publishing department, before focusing on developing the company’s business and relationship with global brands - including major international premium names such as Microsoft, Netflix, Meta, Paypal, Samsung, and Visa. He is currently responsible for Ogury’s data strategy, which is based on a unique data set that is fully independent of cookies and advertising identifiers. Before joining Ogury, Christophe worked at ComScore, BlackBerry, and Orange Business Services.
🔹 Breakout: Exponentially Private - How the Online Advertising Industry has to Reinvent Itself
The cookieless era is almost there - but are you prepared? We will explore which solutions will be effective and scalable to still reach different audiences with precision. Christophe Bize, Chief Data & Insights Officer at Ogury will explain how a smart data combination enriched with AI can drive ultimate success for agencies and advertisers to locate fitting audiences outside the walled gardens.
Jonas VikstenNordic Chief Solutions Officer, GroupM Nexus
Jonas is the Nordic Chief Solutions Officer for GroupM Nexus and being the tech geek that he is, he is trying to create a fully connected home, one gadget at a time. Jonas is the ex-footballer who found his new passion in the intersection of media and technology.
🔹 Breakout: Collaborative Insights: Four Market Leaders on Consumer-Centric Advertising
Join SeenThis for an engaging panel discussion on the future of display advertising, where collaboration and synergy take center stage to create solutions that meets the clients expectations on cost efficiency, innovation and sustainability. Gain valuable insights as representatives from leading brand, agency, publisher, and ad tech company share their perspectives, fostering collaboration and exploring synergies to address common challenges and achieve consumer-centric advertising goals.
Natalie SvenssonAgency Sales Director, SeenThis
Nathalie Svensson is the Agency Sales Director at SeenThis, leveraging her experience from OMD to navigate the ever-evolving advertising industry. With a keen interest in tech and innovation, she approaches her work with curiosity and strategic vision. Nathalie believes in the power of embracing change and enjoys exploring how technology can shape the future of advertising.
🔹 Breakout: Collaborative Insights: Four Market Leaders on Consumer-Centric Advertising
Join SeenThis for an engaging panel discussion on the future of display advertising, where collaboration and synergy take center stage to create solutions that meets the clients expectations on cost efficiency, innovation and sustainability. Gain valuable insights as representatives from leading brand, agency, publisher, and ad tech company share their perspectives, fostering collaboration and exploring synergies to address common challenges and achieve consumer-centric advertising goals.
Fredrik GranExperimental Composer, Researcher and Robot Creator
Fredrik Gran is a Swedish experimental composer, researcher and creator of unique music instruments and sound generating constructions. Gran studied music composition at the Stockholm University, Göteborg University, Royal Music Academy in Stockholm and McGill University in Montreal, where his doctoral research is connected to the Center for Interdisciplinary Research in Music Media and Technology.
His music and research intersect acoustic and electroacoustic sound ideas, employing mechanic/robotic interactive units, amplified instruments and objects, computer-assisted transcription of his own electroacoustic music and purpose-made electronic models into the notated sphere of acoustic instruments. His creation the 'robot cellist' and the 'feedback robot' explores the specific and unique playing techniques afforded by industrial robotic arms and cobots.
👋🏼 Welcome and Surprise NextM Performance
Fredrik ArefalkHead of TV/Media TV Sweden and Channel ＆ Content Director TV4
By putting the user at the center and constantly redefining and adapting TV4's program offering to meet the changing needs and wishes of a modern audience, TV4's Program Director Fredrik Arefalk has been one of the leading architects behind the channel's impressive journey to become Sweden's largest TV channel and leading commercial TV house.
🔹Breakout: What's in Store for the Future TV Landscape?
From the breakthrough of the digital signal to today's era of personalization, TV viewing has undergone a fascinating evolution. Hear Fredrik Arefalk and Mikael Ekelöf from TV4 talk about how, despite the technological change, TV viewing remains strong, and the concept of "PUT" is becoming increasingly relevant to redefine in today's multifaceted video landscape. By redefining how we measure and understand the nature of TV usage, the TV landscape of the future is ready to be explored.
Lee CutterVP, Sales - UK, Nordics & MENA, Hivestack by Perion
Lee Cutter is Vice President of Sales for Hivestack in the UK and across The Nordics and MENA regions. He was the first employee in EMEA and initially spearheaded the business launch across multiple markets before leading his home market as it matured and grew rapidly to become the leading full stack platform for OOH. Utilising 25 years experience across agency and commercial leadership roles, Lee builds and develops demand and supply side partnerships, driving revenue across these programmatic DOOH ecosystems that Hivestack are at the forefront of growing.
🔹Breakout: The Top 10 Reasons why Programmatic DOOH Is the Hottest Channel Right Now
Digital out-of-home (DOOH) is marketing's hottest channel right now. This session uncovers the top 10 reasons why, including programmatic buying power, precision audience targeting, global reach capabilities, and robust measurement for optimal performance. Learn how to unleash DOOH's full potential as a data-driven broadcast medium that amplifies your omni-channel strategy and delivers outstanding business results.
Olle OlssonOOH Advisor, Ocean Outdoor
Olle Olsson is a key player in pushing the DOOH market into new, exciting territories, rocking it as an OOH advisor since 2011. Thanks to his aptitude for innovation plus some serious dedication, Olle has been instrumental to out-of-the box campaigns that not only win awards but also create proven effect.
🔹Breakout: Integrated Out of Home: Embracing Innovation in the World's Oldest Reach Media
This session will be conducted in Swedish. Research has continuously shown that brand-building, creatively driven marketing communication with wide reach and high impact creates long-term commercial value. In this context, Out of Home (OOH) is increasingly emerging as one of the most important media channels. But how can OOH evolve and grow?
Ocean's "Integrated Out of Home" introduces a new way of working with the world's oldest reach media. By combining cutting-edge technologies, embracing creativity, and leveraging diverse media channels, we unlock the potential for profound impact, reach, and enhanced engagement.
Rebecka & Olle will present two cases demonstrating how neuroscience-based Out of Home advertising can enhance and promote engagement on social media, among other KPIs, through the use of creative technology.
Mojtaba GhodsiCEO, IQ-initiativet
Mojtaba Ghodsi is the CEO of IQ, an organization that, among other significant communication efforts, has developed the groundbreaking success series "Ruset". In "Ruset", popular culture is used for the first time as a tool to convey messages about a smarter approach to alcohol. Mojtaba has worked in the communications industry in various roles for almost twenty years, from creator to leader, from the agency world to listed companies.
🔹Breakout: Everything You Need to Know about Creating an Award-Winning TikTok Campaign
Discover how brands can leverage the unique community-driven environment of TikTok's platform to build genuine connections with their audience, rather than "just" advertising. Today, TikTok has the pleasure of talking to one of those clever brands and their agencies to find out how that can be done. Join the esteemed panelists as they share insights from their award-winning campaign 'Ruset'. Learn firsthand how innovative creative and strategic media approaches can amplify brand presence and foster long-term engagement on TikTok.
Jonas ErikssonHead of Content, ABBY.WORLD
Jonas Eriksson is a Creative and Head of Content at communications agency ABBY.WORLD. He has over 10 years of experience creating content and branded entertainment. In 2023, he produced IQ's pioneering and award-winning drama series Ruset that left both the advertising and the film industry in awe.
🔹Breakout: Everything You Need to Know about Creating an Award-Winning TikTok Campaign
Discover how brands can leverage the unique community-driven environment of TikTok's platform to build genuine connections with their audience, rather than "just" advertising. Today, TikTok has the pleasure of talking to one of those clever brands and their agencies to find out how that can be done. Join the esteemed panelists as they share insights from their award-winning campaign 'Ruset'. Learn firsthand how innovative creative and strategic media approaches can amplify brand presence and foster long-term engagement on TikTok.
Josefin OgestenClient Manager, Wavemaker
Josefin Ogesten, Client Manager at Wavemaker, has several years of experience leading client teams within digital across diverse industries, from FMCG to charitable organizations and governments. She's acclaimed for her award-winning campaigns, especially "Ruset", Sweden's first TikTok series created together with IQ and ABBY.WORLD, which promotes a smarter approach to alcohol among youth.
🔹Breakout: Everything You Need to Know about Creating an Award-Winning TikTok Campaign
Discover how brands can leverage the unique community-driven environment of TikTok's platform to build genuine connections with their audience, rather than "just" advertising. Today, TikTok has the pleasure of talking to one of those clever brands and their agencies to find out how that can be done. Join the esteemed panelists as they share insights from their award-winning campaign 'Ruset'. Learn firsthand how innovative creative and strategic media approaches can amplify brand presence and foster long-term engagement on TikTok.
Anna W ThorbjörnssonArtist, Author and Photographer
Anna W Thorbjörnsson started her artistic and creative journey in 2007 and has since been creating stories through photography, digital art, filmmaking and as author of nearly twenty books. She is based in Arild, Sweden and through exhibitions (showing together with works from Anton Corbijn, David LaChapelle), collaborations and translations her work has reached a European and international audience. During NextM, Anna will work diligently to create a piece of high-quality, AI-prompted, big-format art that will be auctioned off. The last bid will be taken at 3 pm on April 25 and the winner will be celebrated on stage during the NextM wrap-up. All proceeds will go directly to the important work of Doctors without Borders.
💙 NextM Wrap-Up
Thanks for taking part of NextM - Exponentially Yours! 🙏🏼
Announcement of the winner of the NextM AI art charity auction.
Magnus EngströmHead of Architecture and Data, Bonnier News, Bonnier News
Magnus Engström, Bonnier News' Head of Architecture and Data, plays a central role in several strategic development projects to improve the company's digital ecosystem. With a background in data analysis, he often participates in product development involving AI.
🔹Breakout: AI at Bonnier News - Rethinking Product Development
Magnus Engström, Bonnier News' Chief Architect, will discuss the impact of generative AI on Bonnier News' product development perspective and their vision for the future. He will provide an overview of the challenges and opportunities of generative AI for news services and share some concrete and insightful examples of how generative AI has led to unexpected situations that have challenged development processes.
Sam CrowtherCreative Director, AudioStack
Sam is a pioneer in the understanding and application of sound in media, marketing and advertising. An experienced Creative Director in broadcast radio with both Global Radio, the UK’s largest commercial group, and Bauer Media, Europe’s largest. Then leading the creative development of the world’s first dynamic, personalised, digital audio campaigns with ad-tech start-up A Million Ads. AMA has revolutionised audio advertising with dynamic poems, songs, DCO, listener name, dynamic music, accents and binaural mixes across dozens of international markets with direct music streaming, radio, podcast and programmatic integrations. He is now applying this creative audio experience to the world's leading AI audio enterprise solution.
🔹Breakout: Instinctive AI Audio
Creating and interpreting sound has given humans an incredibly sophisticated way to communicate. We subconsciously filter and prioritise what deserves our precious conscious attention, with contextually and personally relevant communication being disproportionately influential. This experiential presentation explores how this legacy of our evolution can be exploited by the latest in AI audio technology, helping brands communicate the way humans do instinctively.
Spotty The Robot DogStar Employee, Framtidsmuseet
Spotty is a second-generation robot dog developed by the Chinese company Unitree. Released on the market in the late autumn of 2023, this advanced model is known for its outstanding balance ability. Spotty is not only capable of running and climbing stairs, but can also perform various tricks, which shows how far technology has come in robotic dogs. When he is not at NextM, Spotty works hard for his money at Framtidsmuseet in The Globe Shopping Center here in Stockholm.
First developed by the American company Boston Dynamics, robotic dogs were originally introduced to streamline the delivery of supplies to soldiers in the field. Today, their areas of usage have expanded significantly. Among other things, companies use robotic dogs to monitor facilities, where they patrol areas and send video streams back to control rooms. The US police use robot dogs for an initial inspection of suspected bomb objects, to minimize injury to humans.
Recently, research has been conducted to investigate the possibility of using robotic dogs as assistance dogs for the visually impaired. The future also looks bright for their efforts in emergency services, where they can play a vital role in locating people in crowds post accidents.
☕ Coffee & Partner Break
Freja KarlssonDigital Media Manager, Tele2
Freja Karlsson is a Digital Media Manager at Tele2. She works with performance marketing where data meets creativity to deliver real results. Her strategic approach to performance marketing has not only optimized Tele2's digital ad spends but also ensured maximum results.
🔹 Breakout: Collaborative Insights: Four Market Leaders on Consumer-Centric Advertising
Join SeenThis for an engaging panel discussion on the future of display advertising, where collaboration and synergy take center stage to create solutions that meets the clients expectations on cost efficiency, innovation and sustainability. Gain valuable insights as representatives from leading brand, agency, publisher, and ad tech company share their perspectives, fostering collaboration and exploring synergies to address common challenges and achieve consumer-centric advertising goals.
Oscar RogstedtHead of Programmatic, Bonnier News Sales
🔹 Breakout: Collaborative Insights: Four Market Leaders on Consumer-Centric Advertising
Join SeenThis for an engaging panel discussion on the future of display advertising, where collaboration and synergy take center stage to create solutions that meets the clients expectations on cost efficiency, innovation and sustainability. Gain valuable insights as representatives from leading brand, agency, publisher, and ad tech company share their perspectives, fostering collaboration and exploring synergies to address common challenges and achieve consumer-centric advertising goals.
Mikael EkelöfDirector of Ad Sales Business Development, TV4 Media
In today's TV landscape, the consumption of content and advertising is fragmented across different platforms and devices. Mikael, with over 20 years of experience in the media industry, plays a decisive role in how Sweden's leading commercial TV company adapts to this change. He is a key figure behind the implementation of advanced ad technology to meet the new challenges and opportunities presented by this fragmented landscape.
🔹Breakout: What's in Store for the Future TV Landscape?
From the breakthrough of the digital signal to today's era of personalization, TV viewing has undergone a fascinating evolution. Hear Fredrik Arefalk and Mikael Ekelöf from TV4 talk about how, despite the technological change, TV viewing remains strong, and the concept of "PUT" is becoming increasingly relevant to redefine in today's multifaceted video landscape. By redefining how we measure and understand the nature of TV usage, the TV landscape of the future is ready to be explored.
Aygül Lale Kabaca CEO & DEI Expert, Make Equal
Aygül is an expert in Diversity, Equity, and Inclusion (DEI) with over 15 years of experience in both the public and private sectors. A graduate from Columbia University, with an international background and professional stints in both London and New York, Aygül has honed her skills as a consultant specializing in organizational and leadership development since the early 2010s. She focuses on guiding businesses to leverage diversity and inclusion as catalysts for both individual growth and organizational success.
🔹Breakout: Diverse Teams, Dynamic Results: Unleashing Growth by Inclusion
Join Wavemaker for an enlightening conversation on how embracing diversity ignites innovation and propels businesses toward unprecedented growth. Explore the transformative power of inclusion together with Aygül Lale Kabaca, CEO & DEI Expert, Make Equal, and awarded leader Aaron Kroon. The talk is moderated by Wavemaker CEO Lina Lindén.
Daniel WeilarChairman, IAB Sweden & Co-Founder, Primetime / Sventertainment
Daniel has twenty years of experience running companies in the media industry. He is chairman of IAB Sweden, the industry association for digital media and, among other things, founded the quiz company PrimeTime.
🔹 Breakout: Unlocking Retail Media
Meet the industry experts from retail, agency and media who will share a conversation about the third wave of digital advertising, Retail Media
Carl RustnerChief Marketing Officer, Ice Beauty Group
🔹Breakout: Integrated Out of Home: Embracing Innovation in the World's Oldest Reach Media
This session will be conducted in Swedish. Research has continuously shown that brand-building, creatively driven marketing communication with wide reach and high impact creates long-term commercial value. In this context, Out of Home (OOH) is increasingly emerging as one of the most important media channels. But how can OOH evolve and grow?
Ocean's "Integrated Out of Home" introduces a new way of working with the world's oldest reach media. By combining cutting-edge technologies, embracing creativity, and leveraging diverse media channels, we unlock the potential for profound impact, reach, and enhanced engagement.
Rebecka & Olle will present two cases demonstrating how neuroscience-based Out of Home advertising can enhance and promote engagement on social media, among other KPIs, through the use of creative technology.
