See you at Annexet! 🙌🏽
❗ Enter via Entrance 2, Globentorget 2, guys (new to this year)! 

Our moderator Maddy Savage and GroupM Nordic CEO Jonas Hemmingsen open the show.

When thinking about the future, it's tempting to focus on escapist, eye-widening proposals, inspired by our obsession with Science Fiction, but what about embracing the middle ground? What about a future defined by ordinary, everyday, normalised experiences? Can we begin to think about the future as an evolution of the present, inhabited by people just like us? In this talk, Nick will explore the ways in which we discuss and portray the future, and propose new ways to explore what might be coming next.

Entertainment has never played a bigger role in our day-to-day lives. But, with more channels and platforms at our fingertips than ever before, how do brands successfully capture the hearts and minds of consumers? Join Stuart Flink from TikTok as he unravels what entertainment means to consumers today, and how brands can play a meaningful role to earn their attention and drive exponential business impact.

Join SeenThis for an engaging panel discussion on the future of display advertising, where collaboration and synergy take center stage to create solutions that meets the clients expectations on cost efficiency, innovation and sustainability. Gain valuable insights as representatives from leading brand, agency, publisher, and ad tech company share their perspectives, fostering collaboration and exploring synergies to address common challenges and achieve consumer-centric advertising goals.

Welcome to an EssenceMediacom session on growing opportunities of addressable advertising and an exploration on how AI can amplify its impact. As production capabilities evolve, creative strategies are adapting to incorporate Generative AI. But can AI take us further, helping us navigate a fully addressable future where media and message seamlessly align? 

Companies need to adapt and innovate to remain competitive constantly. Combining suggestive, generative, and predictive AI with consumer neuroscience is the next frontier of research technology. This Neurons talk will take you through how this combination can help companies enhance customer experiences and drive brand-building and advertising success.

How do we harness collective intelligence and spark creativity? Unlocking energy-inducing collaboration is easier than you think with the right mindset and actionable steps. Through insights, storytelling, and strategies, Nadia Koski, Global Head of Content ShowHeroes Group, explores how to create relationships and environments conducive to dynamic interplay, but above all, the importance of collaborative relationships for our overall health and happiness.

In this Mindshare-powered breakout, hear Danica Kragic’s take on the AI and Robotics evolution impacting our humanity, and us as humans - now and in the future. What will be the important things to focus on when personal AI assistants manage our everyday needs and robots take care of the rest. How can we ensure that our societies and we as people thrive?

Catherine Morgan, Group Managing Director of Ocean Labs, gives her top tips for combining technology, new creative techniques and social media to create award-winning Out of Home campaigns. She will also introduce Ocean's Digital Creative Competition, where all you need is an idea to enter, and if you win, Ocean can make it happen.

This session will be conducted in Swedish. Have you considered how your brand sounds? In this session, Jimmy Rydén from Schibsted Brand Studio, delves into the influential role of audio communication. Discover what factors to consider when incorporating sound into your company's identity and learn the do's and don’ts of ensuring how your brand becomes a meaningful part of the podcast revolution.

With the 3rd wave of its international study about video habits “The New Life of the Living Room”, RTL AdAlliance is questioning whether so much content & so many platforms are really beneficial to consumers & advertisers. Based on insights derived from more than 10,000 respondents across 11 European countries & the US, the study will identify the most relevant video options in each market and make suggestions to advertise accordingly!

This year, we are proud to announce that the lunches at NextM are signed off by K-märkt, a restaurateur serving appetizing food using great produce while at the same time minimizing food waste. We hope you enjoy our tasty and sustainably composed lunches!

Pick up your lunch either at the main bar in the Tech Garden or on the balcony.

In this keynote presentation, Dr. Suzanne Livingston will discuss how AI challenges our assumptions about control and our place in the world, and how this is necessarily not a bad thing. She will explore how we can grow with AI - how it can be a means of discovery which takes us beyond the known world, and our deep set habits, in unprecedented ways. With a mindset based on exploration and imagination, not just a desire for optimisation and efficiency, we can change systems, relationships and society for the better.

Generative AI is poised to be the most transformational technology of our time as businesses of all sizes reimagine user experiences, reinvent their businesses, and accelerate their generative AI journeys. Join this keynote session as Amazon shares customer sentiment and challenges across the market, an overview of how the landscape is not a one-size-fits all, and how to differentiate and scale AI with responsibility using Generative AI.

From the breakthrough of the digital signal to today's era of personalization, TV viewing has undergone a fascinating evolution. Hear Fredrik Arefalk and Mikael Ekelöf from TV4 talk about how, despite the technological change, TV viewing remains strong, and the concept of "PUT" is becoming increasingly relevant to redefine in today's multifaceted video landscape. By redefining how we measure and understand the nature of TV usage, the TV landscape of the future is ready to be explored. 

Join Wavemaker for an enlightening conversation on how embracing diversity ignites innovation and propels businesses toward unprecedented growth. Explore the transformative power of inclusion together with Aygül Lale Kabaca, CEO & DEI Expert, Make Equal, and awarded leader Aaron Kroon. The talk is moderated by Wavemaker CEO Lina Lindén.

In a landscape dominated by discussions on adtech and emissions, it’s crucial to understand what truly drives emissions in our campaigns. Join us on stage with Robin Floden, Head of Growth at Madington, and Rebecka Sjöström, Business Developer at VO2, as they unravel the journey of high-impact advertising and its tangible effects on CO2. Get ready to explore the intersection of advertising and environmental impact.

Digital out-of-home (DOOH) is marketing's hottest channel right now. This session uncovers the top 10 reasons why, including programmatic buying power, precision audience targeting, global reach capabilities, and robust measurement for optimal performance. Learn how to unleash DOOH's full potential as a data-driven broadcast medium that amplifies your omni-channel strategy and delivers outstanding business results.

Discover how brands can leverage the unique community-driven environment of TikTok's platform to build genuine connections with their audience, rather than "just" advertising. Today, TikTok has the pleasure of talking to one of those clever brands and their agencies to find out how that can be done. Join the esteemed panelists as they share insights from their award-winning campaign 'Ruset'. Learn firsthand how innovative creative and strategic media approaches can amplify brand presence and foster long-term engagement on TikTok.

The Addressable TV sector is projected to soar by +50% in Europe before 2027 while the ecosystem is becoming increasingly fragmented. GroupM Nexus is at the forefront with its imminent launch of Advanced TV in the Nordics. Discover how TV advertising can be reimagined by creating a single point of access to the addressable TV ecosystem.

Multiple studies have shown the correlation between time spent on watching an ad and the uplift in brand attention and brand choice. As cinema is outperforming all other media on delivering brand attention next step is how to capitalize short-term on the brand performance.

With the creation of a new digital cinema format, the cinema media has shown its ability to not only deliver on top-funnel branding, but also on low-funnel conversion metrics.

The driver of low-funnel conversion is a range of new digital formats based on gaming, user-generated content and programmatic advertising.

Join Cinemataztic for this break-out session and learn how innovative digital cinema is the new best friend of both the CMO and CFO.

Mastering contextual AI & quality path optimisation for success in a cookieless era In 2024, the evolving media landscape, shaped by the absence of cookies, introduces new uncertainties for marketers. Marketers will continue to have a significant degree of focus on efficiency and effectiveness and will face the challenge of balancing optimising ROI while maintaining media quality. In this session, Björn Österman from IAS will share practical insights from a local case study on how to maximise ROAI on programmatic campaigns, while driving outcomes through quality media investment. Additionally, they will delve into groundbreaking strategies for achieving lasting growth in the post-cookie era, offering a roadmap for marketers to adapt and thrive in this new environment.

Marketing is undergoing a revolution, driven by automation, augmented reality (AR), and a comprehensive approach to customer engagement. Modern marketing is all about not just to show ads but to add real value to consumers' lives - in a real and authentic way. In this talk, Snap will showcase the value of harnessing these technologies, trends and strategies to connect with the right audience effectively and meaningfully.

AI truly burst into the mainstream in 2023 and progress in the field continues to gain momentum. But what does this transformation mean for you and your organisation? Starting from the fundamentals, Chris Knutsen from Google DeepMind will explain the factors driving the AI revolution, demystify the particular significance of 'foundation models' and also look forward to what lies ahead.

Enjoy some post event drinks in the Tech Garden with partners and colleagues and digest the day.

See you at Annexet! 🙌🏽
❗ Enter via Entrance 2, Globentorget 2, guys (new to this year)!

Explore the dynamic synergy between AI and human creativity in this presentation, showcasing how AI is revolutionizing the creative fields and marketing. Witness firsthand how AI enhances art, design, and storytelling, while reshaping industry practices through personalized experiences and optimized campaigns. Join Chris Cabau from Klarna on a journey into the transformative power of AI in creativity and marketing.

This Adobe talk will introduce the emerging impact of AI on creative processes, including a discussion of how generative tools like DALL-E2, Stable Diffusion, and Adobe Firefly are impacting what and how we create. Laura will argue that AI is impacting even creative works that aren’t made using such tools, recasting algorithmic recommendation systems (such as Instagram, TikTok, etc.) as cultural curators that govern who sees what when. She will also discuss ways to improve authenticity, transparency, and trustworthiness in the age of generative AI.

Generative AI is transforming every industry and 10x-ing human creativity and reach.

From marketing to sales to customer operations - the entire customer journey is undergoing a profound shift in how to materialize creative ideas and use data to reach consumers with a new level of relevance and timing. From Ted Schönbeck at Google, find out how you can invest in becoming an AI-first company - from high-level strategies to hands-on use cases.

Magnus Engström, Bonnier News' Chief Architect, will discuss the impact of generative AI on Bonnier News' product development perspective and their vision for the future. He will provide an overview of the challenges and opportunities of generative AI for news services and share some concrete and insightful examples of how generative AI has led to unexpected situations that have challenged development processes.

This session will be conducted in Swedish. Research has continuously shown that brand-building, creatively driven marketing communication with wide reach and high impact creates long-term commercial value. In this context, Out of Home (OOH) is increasingly emerging as one of the most important media channels. But how can OOH evolve and grow?

Ocean's "Integrated Out of Home" introduces a new way of working with the world's oldest reach media. By combining cutting-edge technologies, embracing creativity, and leveraging diverse media channels, we unlock the potential for profound impact, reach, and enhanced engagement.

Rebecka & Olle will present two cases demonstrating how neuroscience-based Out of Home advertising can enhance and promote engagement on social media, among other KPIs, through the use of creative technology.

This Rakuten session will delve into the evolution of FAST (Free Ad-Supported Television), discussing its rapid growth and significance in today's media landscape. Exploring the differences and similarities between FAST, linear TV, and VOD (Video on Demand), we will provide insights into the changing dynamics of content consumption and advertising in the digital age. Attendees can expect to gain a deeper understanding of the opportunities and challenges presented by the rise of FAST platforms - with a focus on the Nordics market.

AI has the potential to transform the customer shopping experience by offering personalised recommendations, streamlining search processes, and providing real-time assistance. Join Gülfem Toygar (Country Manager, Amazon, Sweden) and Lina Linden (CEO, Wavemaker, Sweden) to learn how Amazon uses AI to support its customers around the world.

A new wave of creativity is sweeping the world, powered by the creator economy and generative AI. This shift is transforming agency operations and challenging how brands think - to turn into this new, diverse, unconventional rhythm. Drawing lessons from brands like Coca-Cola and Mars, along with how smaller brands are disrupting and making waves. Join Oliver Feldwick (Chief Innovation Officer, T&Pm) as they will share examples, inspiration and ways that brands and agencies can ride this wave.

This Acceleration session moves beyond mere exploration of AI and Marketing. Let's take a step back in this complexity and consider how organizations can unlock the AI opportunity in a thoughtful, measured manner, avoiding pitfalls of the past.

We face a Battle for Consumer Attention. In this session, Lara Schoettel from Teads will take a deep dive into why Attention is scarce and how we can use our knowledge to optimize Creatives in regards to Attention, also with the help of AI, and therefore improve campaign effectiveness.

This year, we are proud to announce that the lunches at NextM are signed off by K-märkt, a restaurateur serving appetizing food using great produce while at the same time minimizing food waste. We hope you enjoy our tasty and sustainably composed lunches!

Pick up your lunch either at the main bar in the Tech Garden or on the balcony.

Skip the lunch line or grab some lunch ahead of this mid day breakout special and listen in while you eat. 

Meet Julia Agha, Alkompis, and Muntaga Sowe, Alvas Media – two trailblazers who see massive potential in the way brands can interact with a broader part of the population and contribute to a more sustainable society while at it. Sounds too good to be true? It is not - come hear them share their visions of the value of a more inclusive media landscape, why trust from their community is key and how they see the future of their businesses in this age of AI and fake news.

This discussion is moderated by Mindshare's Anna Martinkari.

How transformative is AI? For you, your colleagues, your business and your industry? This Schibsted presentation delves into the profound influence of AI on personal, professional, and industrial levels, offering insights and strategies for effectively harnessing its potential in the evolving landscape.

These are truly transformative times! The death of the cookie and the birth of AI is the perfect opportunity to rethink the technological foundations of advertising, correct the mistakes of the past, and shine a light on the real value of media by looking at what it means for data to be valuable in 2025 and beyond. Hear Evan Hanlon, CEO of GroupM company Choreograph, on unleashing the potential of data for exponential growth in marketing.

This breakout will be conducted in Swedish. Björn and Lina from the podcast Dumma Människor share the most important research insights on how to be a good leader in the age of disorder, to boost innovation and promote a fearless culture in the workplace. They promise to provide both concrete tools and plenty of laughs.

Meet the industry experts from retail, agency and media who will share a conversation about the third wave of digital advertising, Retail Media

The cookieless era is almost there - but are you prepared? We will explore which solutions will be effective and scalable to still reach different audiences with precision. Christophe Bize, Chief Data & Insights Officer at Ogury will explain how a smart data combination enriched with AI can drive ultimate success for agencies and advertisers to locate fitting audiences outside the walled gardens.

Creating and interpreting sound has given humans an incredibly sophisticated way to communicate. We subconsciously filter and prioritise what deserves our precious conscious attention, with contextually and personally relevant communication being disproportionately influential. This experiential presentation explores how this legacy of our evolution can be exploited by the latest in AI audio technology, helping brands communicate the way humans do instinctively.

This is a moment of mass redefinitions. Many are redefining how work is done, what skills are needed for effective leadership, what we consume, how we leverage new technologies, and even, what progress looks like. These massive shifts make the future feel increasingly uncertain. Uncertainty demands innovation: new ideas, new questions, new visions for the future. This keynote will share strategies for innovating through uncertainty. Learn how to make sense of the impact of current shifts on your organization, envision bold new ideas in response, and build a learning organization not afraid to experiment with those ideas.

Thanks for taking part of NextM - Exponentially Yours! 🙏🏼
Announcement of the winner of the NextM AI art charity auction.

Listen to shooting star Ellen Krauss close the show. 
Welcome back next year! 👋🏼