NextM - Exponentially Yours

Terms and conditions

Privacy Policy for NextM

GroupM runs various events, seminars and conferences from time to time to update, educate and provoke discussion amongst its clients, potential clients and industry bodies (“Events”). This privacy notice provides you with information about how GroupM uses your personal data when you register for and attend an Event run by GroupM.

By submitting your e-mail address, you allow us and the GroupM group members to email and text you relevant communication about similar events or other information about our products that we believe may have your and/or your company’s interest. The GroupM group members include the following: Wavemaker, Essencemediacom, Mindshare and Acceleration.

You will be able to unsubscribe to each and every GroupM group member information e-mail you may receive.

How does this privacy notice relate to other privacy notices?

This privacy notice explains how we use your personal data in relation to your interest in, or attendance at, an Event run by GroupM. It supplements our general Privacy Notice on our website.

Registering for an Event

If you wish to attend one of our Events, please RSVP by responding to us using the contact details provided in the Event invite.

What personal data will be processed?

If you register and consent to share your information with us, GroupM will receive the following information

GroupM will photograph and film the Event which will be used to market our services and to promote future events. GroupM may therefore process your image.

Furthermore, GroupM will also process records of communications sent to you by GroupM or that we receive from you in relation to an Event you will attend/have attended.

What is the purpose of processing?

GroupM will process your personal data for the following purposes:

What is the legal basis of the processing?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Who will your personal data be shared with?

Within GroupM, your personal data is shared only with those departments and staff who need access for the processing purposes set out above.

We may share some of the information with external organisations providing services for the Event you are attending, in particular we may share your information (including dietary preferences) with catering service if you are attending an Event where catering is offered. The information shared will only be used to provide the service required and will not be retained by these external organisations after the Event is concluded.

How long is your personal data kept?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a compliant or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

If you consent to stay in touch with us, or subscribe to our newsletter, essential information to communicate with you will be kept until you withdraw your consent or unsubscribe to specific communication as explained in our General Privacy Notice.

Third Party Apps

GroupM works with third party event platform providers, such as Confetti allowing you to view details of the Event, download guides, book sessions, browse maps, schedules and more for our Events. Please note that third-party apps or services are not owned or managed by GroupM. Please refer to the relevant platform’s Terms and Conditions and Privacy Policy before downloading the app or using the Service. GroupM does not accept any responsibility or liability for third party policies or your use of a third-party app or service.

Your rights in relation to your data

Details about your rights are set out in our General Privacy Notice.

Our Privacy Notice also explains how to ask any questions you may have about how your personal data is used, exercise any of your rights or complain about the way your data is being handled.


Questions, comments and requests regarding this privacy notice are welcomed and should be addressed to our DPO at

Changes to this Privacy Notice

Please note that because of the changing nature of privacy laws and regulations, digital technologies, and our business, we may modify this Privacy Notice from time to time. Please review this Privacy Notice periodically to become aware of any changes that may have occurred (we will update the effective date at the top of the page to help you know when changes have been made).

If you have any Complaints or wish to contact us:

If you have any questions or inquiries regarding this Privacy Policy or your Contact Information, please contact the team behind the NextM event on

If for whatever reason you don’t feel like we have adequately addressed your concerns you can contact the Data Protection Authority in your jurisdiction and make a formal complaint.


GroupM UK Limited

GroupM, 40 The Strand, London WC2N 5RW – Attn: Data Protection Officer