Gülfem Toygar joined Amazon in 2019 and currently serves as the Country Manager for Amazon in Sweden, focusing on expanding Amazon's retail and e-commerce services to Swedish customers.
She is also responsible for exports to Austria and Switzerland in the rest of Europe. With over 25 years of experience in international e-commerce, spanning blue-chip companies, start-ups, and business turnarounds, she brings a wealth of knowledge and expertise to her role. Before joining Amazon, Gülfem managed sales and seller operations across Germany, the UK, France, Italy, Spain, Turkey, and the rest of Europe, overseeing high-growth businesses with teams of 1,000 employees and relationships with more than 4,000 major international suppliers.
Her career highlights include achieving operational efficiency, business growth, and increased shareholder value through change management, strategy, planning, cost reductions, and process optimization. Gülfem has also demonstrated innovative strategies in e-commerce, retail, IT logistics, and financial markets.