Chief Strategy Officer
Phil joined Channel Factory in 2022 to lead the global business strategy. Formerly on the Advisory Board, his key focus areas include Channel Factory's Conscious Advertising Program, Minority Media representation, and re-engineering Brand Safety and Suitability to be more inclusive and equitable.
Previously, Phil divided his career between the advertising industry and government affairs. In advertising he has run some of the world’s largest and best-known media agencies including WPP’s Mediacom and Mindshare, Publicis's Starcom MediaVest and Zenith, GroupM's m-Platform, and Serviceplan’s Mediaplus. In the public sector, Phil specialised in how communications and digital media are being exploited by bad actors. His clients have been across the Obama, Trump and Biden administrations, as well as UK and other foreign governments.
Phil is a graduate of the University of London, and has lived in the US, UK, China, Canada and Australia, currently residing on the Jersey Shore with his family. He's worked across Europe, North America, Greater China, South East Asia, Australia and the Middle East.